Muscular pain has always been prevalent due to mainly bad body posture and muscle fatigue. Due to a shift to the new normal of work from home culture after emergence of Covid-19 pandemic, more people even from younger age groups are complaining about muscular pain, maybe because of lack of ergonomic working conditions at home and/or overstrain due to no self-control on working hours at home.
This report is commissioned to examine the global innovation & patenting trends in the domain of Body Massagers, in particular based on study of patent filings after 2000. The research aims to give the readers a clear insight regarding the comparative patenting activity among different players in the domain. A closer look at the patenting activity demonstrates a constant rise in the filing specifically after 2015 wherein a steep rise globally can be observed.
Earliest patent applications in Body Massagers’ domain have been filed in 1990s but a continuously rising patent activity in this domain started after 2000, with the highest number of patent applications filed after 2015. Accordingly, this study was restricted to patents filed after 2000. Looking at high number of filings happening in this domain by enterprises of all sizes, universities, hospitals, and researchers etc., it becomes much vital to have a keen evaluation of the patenting activity to understand the innovation trends.
The initial research aims to give the readers a clear insight regarding the comparative patenting activity among different players in the domain. A closer look at the patenting activity demonstrates a constant rise in the filing specifically after 2015 wherein a steep rise globally can be observed.
This motivated us to take a deeper dive and analyze critically the various techniques utilized by massager devices and which body parts they are designed on. Further, patent filing trends for body massagers designed for specific body parts (Back, Feet, Genitals, Neck, and Shoulder) and techniques for massaging (Vibration based, Roller based, Pressure Point based, Heating/Cooling Based, and Needle Pressure based) were also evaluated while also revealing the major players in each category. A comparative analysis of R&D strategy and portfolio strength for few major players was also evaluated.
Finally, a few prominent insights and recommendations were identified for the players in Body Massagers that shall help them evaluate the scope of their innovation & opportunities of expansion.
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